Brands In Action: Colleen Craig / Wyman’s Blueberries

Brands In Action’s latest guest, Colleen Craig, has an infectious energy that will get you very excited about the world of Wild Blueberries. It isn’t every day that you get to hear from someone managing the work for a fourth-generation, family-owned business that is absolutely killing it in their category.

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A Fruitful New Partnership for Farmers and Pollinators

No bees, no berries. For Bruce Hall, that’s the bottom line.

“In our industry, we have a flower, and we want it to become a berry,” explained Hall, an agronomist for Jasper Wyman & Son. Better known as “Wyman’s of Maine,” purveyors of Wild Blueberries and other frozen fruits. “We need pollinators for that to happen, so they have always been important to us.”

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