Seeking to reclaim the appetites for frozen food that got stoked during the pandemic, the nation’s No. 1 seller of frozen fruit—Wyman’s—is launching a trio of new products nationwide this fall: Fruit First Waffles, Fruit and Peanut Butter Poppers, and Protein Blends for smoothies.
The new product blitz is coming at a time when nearly 30% of Americans have added freezer space to their home and there’s a renewed appetite for frozen fruit.
